Meeting at Four Seasons: Ashtons International Realty and DIA Holding Establish Strategic Partnership, Opening Direct Access to Dubai Real Estate for Russian Buyers

The Ashtons International Realty team met with representatives of DIA Holding in the reception halls of the Four Seasons Hotel. The atmosphere was defined by hospitality, a buffet reception, engaging conversations, and a signature coffee ritual prepared for guests. Behind this refined setting, however, lay serious business negotiations, an overview of new residential developments, and discussions on topics rarely addressed in standard business meetings — philanthropy, for example.

Representing DIA Properties at the meeting was Chief Executive Officer Farukh Kurbanov. Ashtons International Realty was represented by Commercial Director Roman Kuzmin.

Coffee, Flags, and Meaningful Conversations

The halls reflected the carefully curated environment in which high-end negotiations are expected to take place within the premium segment. On the table stood the flags of the United Arab Emirates alongside the recognizable green flags of DIA, with marketing materials for the LuzOra project nearby, showcasing Dubai’s skyline at sunset.

A particular highlight of the evening was the traditional coffee ritual. One of the hosts, dressed in traditional Emirati attire — a white kandura and a red-and-white keffiyeh — personally prepared coffee for guests over a special sand heater. In the East, this is how one receives not clients, but honored guests. The evening was completed with presentations of new developments, figures, and strategic plans.

DIA Developments: A Young Developer with Strong Potential

DIA Developments is a young real estate developer, founded in 2024. Today, the company brings together a strong team of professionals and already has a portfolio of projects to be proud of. These include a development in Emerald Hills valued at over USD 11 million, as well as the flagship LuzOra Residence project on Dubai Islands, with a total value exceeding USD 70 million. LuzOra is a waterfront residential concept that combines hospitality and residential living within a hybrid development model.

DIA operates according to clearly defined principles: quality, maximum reliability, strategic growth, and a team of dedicated professionals.

What truly distinguishes DIA from many other developers is its philosophy, publicly articulated by founder Farukh Kurbanov: “Live & Benefit Others.” During Ramadan 2026, DIA Developments participated in providing iftar meals to more than 7,000 people across the UAE and beyond. The company is guided by a simple belief: business growth should create value for people and communities, not exist in isolation.

Khabib Nurmagomedov as Official Strategic Partner

World-renowned athlete Khabib Nurmagomedov has become the official strategic partner of the holding — a global sports figure whose name has long been synonymous with discipline, strength of character, and loyalty to tradition.

DIA Developments has announced a long-term partnership with Nurmagomedov, built not solely on commercial objectives. At its core lies a shared set of values: discipline, responsibility, and the pursuit of building something lasting.

What Was Discussed Between Ashtons and DIA

The parties conducted a detailed review of DIA’s new residential developments, discussed transaction terms, and outlined the structure of future cooperation. DIA creates high-quality products in some of Dubai’s most in-demand locations. Ashtons, in turn, provides access to these developments for its clients — affluent Russian buyers seeking premium international real estate through trusted advisors.

Why is this important for Ashtons clients? Because purchasing property abroad independently is often a complex and stressful process — involving unfamiliar legal systems, language barriers, questions of developer reliability, currency transactions, and transaction support. Here, however, clients work through a trusted Russian agency with an established reputation, which takes care of the entire technical and legal process. The client’s role is simply to choose the property and make the decision. Everything else is handled by the Ashtons team.

The outcomes of these negotiations will open up a clear and advantageous pathway for clients to acquire premium real estate from a reliable developer. And in international property markets, “simple” is perhaps the most valuable word of all.

DIA is developing in Dubai — one of the top destinations for Russian real estate investors abroad. Ashtons works directly with the audience most interested in Dubai. DIA focuses on quality and reliability. Ashtons has built a long-standing reputation as a trusted agency. Finally, both companies share a belief that business should create value beyond profit alone.

Dubai Islands, where the flagship LuzOra project is located, is rapidly becoming one of the emirate’s most attractive waterfront destinations. Entering such projects at an early stage is typically the most advantageous strategy. Ashtons supports its clients in selecting the best opportunities, providing full end-to-end transaction support throughout the entire process.