Personal Branding in an Era of Change: the Ashtons Team at the Facets of Personal Branding Forum 2025
Some events are simply not to be missed. This year the Facets of Personal Branding (Grani Lichnogo Brenda) forum, held on 29 and 30 November at the Hyatt Regency Moscow Petrovsky Park, was unquestionably one of them — a venue where, beneath high ceilings, amid the hushed rustle of silk and the quiet chime of glasses, there gathered precisely that narrow circle in which every handshake carries weight. Among the forum’s invited VIP guests was the team of Ashtons International Realty.
That weekend the Hyatt Regency on Leningradsky Prospekt became something between a business salon and a private society venue. On stage, a stellar line-up. In the hall, the people who read, watch, quote and host those very names. In the corridors, conversations that are not easily come by in Moscow. The theme of the year was precisely of the moment: personal branding in an era of change. The roster of speakers and guests at Facets of Personal Branding 2025 was formidable: Vladimir Pozner, Irina Khakamada, Ksenia Sobchak, Dmitry Nagiyev, Yulia Menshova, Igor Mann, Alexander Tsypkin, Tatiana Muzhitskaya, Olga Chebykina and Roman Tarasenko. Of the fifteen talks, every one found its addressee within the agency’s team.
In a world where the economic and political scenery changes faster than the script can be rewritten, the only genuinely stable asset is the individual — their reputation, their taste, their capacity to keep their dignity in any circumstances. Hence the substance of this year’s theme: personal branding in an era of change.
Over those two days the Ashtons team held, in the corridors of the forum, a whole series of conversations that ordinary life would have required months of networking to arrange: absorbing exchanges with Tatiana Muzhitskaya on the strength of imperfection and on a zest for life; unhurried talks with Olga Chebykina about real people, about beauty, meaning and hope, talent and professionalism; and with Alexander Tsypkin about what is now asked of newcomers, about sensitivity between people, about creativity and intuition.
In an age when the outside world changes faster than established formulas can adapt, the individual becomes the principal capital. Their values, their cast of mind, their ability to build trust — these cannot be taken away, devalued or copied. For an agency that works every day with people choosing a home, an office, a country residence or an investment asset, this is no abstraction. It is a working philosophy. And taking part in Facets of Personal Branding 2025 confirmed for the Ashtons International Realty team that the path it has chosen is the right one.
